join
in KABA's efforts to protect our 2nd Amendment
Rights.
I further proclaim September 23, 2000 as Keep
and Bear Arms Day at Front Sight Firearms Training
Institute in Las Vegas, NV. Front Sight will host a
free, one day submachine gun gun course for KABA
members and their families. See KABA updates for
other activities associated with the KABA Day at
Front Sight. See Free Submachine Gun Course on Front
Sight's website at http://www.frontsight.com
to download your application. Complete the
application, circle the September 23 date and fax or
mail it to us. We look forward to seeing you at
Front Sight.
I am a Life Member of the NRA and have been for
over ten years.
Last year, through a Front Sight First Family
member who knows Charleton Heston personally, I
offered to provide a $1000 Four Day Defensive
Handgun course FREE OF CHARGE to anyone who upgraded
their NRA membership to a life membership or
purchased a new life membership. What that means is
that my organization, Front Sight, would essentially
work for free to promote the NRA Life Membership
program. All I asked for in return was that the NRA
promote the offer to their members through
advertisement and editorials in the NRA publications
and mailers. Imagine the shock NRA members would
feel to actually receive a very tangible and
valuable gift of world class training at Front Sight
that matches the dollar amount of their life
membership donation to the NRA. Never before in the
history of the NRA has such an offer been provided
to the membership. Front Sight can afford to provide
such an offer because we know that once a student
experiences the professionalism of our organization,
the unmatched quality of our instructional staff and
curriculum, and the friendly and supportive manner
in which we treat our students, they will want to
return for all of our courses. After numerous follow
up attempts to speak with Mr. Heston about my offer,
I never received a response.
In January, during the SHOT Show Convention, I
spoke with numerous NRA Board members, some of which
attended Front Sight's free one day submachine gun
course, the day after the SHOT Show. I offered to
start charging the general public for the one day
submachine gun course, but exclusively provide it
free to NRA members if the NRA would promote it to
their members through NRA publications and mailers.
I suggested that they could use the submachine gun
course to promote enrollment in their standard
memberships. Imagine the response to an ad that said
"Join the NRA and receive a $500.00 one day
submachine gun course at the world famous Front
Sight Firearms Training Institute, guns and
ammunition included, FREE OF CHARGE!"
The board members expressed concern about the
"submachine gun" component of the course
and asked if I could change the offer to a free one
day handgun course. I chuckled and explained to them
that the draw for people is not a free one day
handgun course. The perception of the majority of
their members is that they can get a one day handgun
course at their local gun range--which has minimal
perceived value. People will and are traveling from
across the country to train with a submachine gun,
because there is no other place where they can
receive such a once-in-a-lifetime opportunity. At
the time we had trained over 3500 students in one
year. Six months later, we have now surpassed 7000
students. Again, no response from the NRA after
asking Board members to speak with Heston, LaPierre,
or anyone else that could make a decision at the
NRA.
In early February of this year, at the Safari
Club International Convention, I sat down with Joe
Graham, Executive Director of NRA Publications. I
had him watch a copy of the very positive coverage
Good Morning America aired about Front Sight and our
free submachine gun course. I asked him to run some
feature articles about Front Sight so NRA members
would know more about our program of courses and the
free opportunity we were offering. Mr. Graham stated
that he was in the business of selling ad space, not
feature stories about Front Sight.
I asked him to explain why Front Sight had been
positively featured by so many mainstream media
sources, including the New York Times, LA Times,
London Times, UPN, Good Morning America, and even
the BBC, but not even a mention of Front Sight in
any NRA publications? He again stated that he is in
the business of selling ad space.
I asked him to show me the latest issue of the
American Rifleman. I paged through it and found a
four page story, complete with color photos,
featuring how to refinish gun stocks. I asked him
point blank, "What do you think the millions of
NRA members would rather find out about-- an
opportunity to attend a $500 submachine gun course
absolutely free with the guns and ammunition
provided free as well or how to refinish antique gun
stocks?"
Mr. Graham did not answer that question but
instead said that if we ran a two page advertisement
for the cost of $33,000 in the American Rifleman, he
would run an article about Front Sight in a future
publication. My response was that we should not have
to pay the NRA to do the right thing and inform
their millions of members about such a valuable and
unique offer that Front Sight has already provided
to thousands of people-- especially when other
mainstream media sources have covered Front Sight in
such a positive manner. I then informed Mr. Graham
that Front Sight had provided Safari Club
International with a four day course for every life
member that enrolled at the convention and he should
speak with Heston and LaPierre to meet with me to
discuss how we can build the NRA membership.
By the end of the convention Front Sight had
assisted Safari Club in selling more life
memberships than they ever had at any convention in
their history. Front Sight provided over $300,000 in
free four day course certificates to Safari Club
International.
Two months later, after repeated faxes and phone
calls to Mr. Graham inquiring about any decisions
the NRA had made regarding my variety of offers to
work with and support their efforts, I received a
faxed letter from Jeff Young, an advertising rep for
the NRA. The letter informed me that the NRA had
decided against any participation with Front Sight
due to our lack of credit history with them! I was
initially confused and then became quite annoyed at
such a spineless and thoughtless response. The fact
is that Front Sight had never requested or suggested
any credit with the NRA. We did not ever even see a
credit application or contemplate completing a
credit application. All of our advertising to that
point with all other magazines, including a $25,000
advertisement with Guns & Ammo had been paid in
advance at OUR request. I fired off a letter to Mr.
Graham requesting an explanation and copied it to
Jeff Young. I never received a response.
In June, I again attempted to contact the NRA to
place an advertisement. After three calls and
messages to Jeff Young, I finally caught him and
asked for a price to run an advertisement in the new
NRA publication, "America's 1st Freedom"
(used to be named The Guardian). Jeff informed me
that Joe Graham specifically advised him that the
NRA would not take any advertisements from Front
Sight that featured submachine guns due to the
political fallout during this election year. I asked
Jeff Young if he was aware that since we met with
Mr. Graham in February, Front Sight had been
featured POSITIVELY with their Free Submachine Gun
Course in another dozen publications and on MSNBC's
Special Edition and NBC Live Los Angeles News? Mr.
Young's response was that he could quote ad rates
only and that Joe Graham had made it perfectly clear
that the NRA will not do anything with Front Sight
if it involves submachine guns.
Later in June, I sent a letter to Joseph Farah at
World Net Daily exposing the fact that the NRA had
refused to inform their members about Front Sight
and refused our advertising for the free submachine
gun courses.
The WorldNet Daily story can be found by clicking
here.
As I said before, I am a Life Member of the NRA.
I want to support the NRA. I have offered support
that only Front Sight can offer. I cannot understand
why Heston and LaPierre have not found the time to
sit down with me and work out a member benefit
package that would skyrocket their life memberships
and standard memberships.
I have done all I can to reach the NRA, including
bringing this issue to the public through WorldNet
Daily. Many thanks to Joseph Farah his courage and
his assistance. I remain eager to assist the NRA or
any other large, well organized pro gun groups that
can promote Front Sight in the same professional
manner that we demand from ourselves and have
demonstrated is possible through the mainstream
media.
Sincerely,
Ignatius Piazza
Founder and Director
Front Sight Firearms Training Institute
Dr. Ignatius A. Piazza is Founder and Director
Front Sight Firearms Training Institute. You
can reach them on the web at http://www.frontsight.com,
by email at ignatius@frontsight.com
or info@frontsight.com
and by phone 1.800.987.7719 or fax 1.831. 684.2137.